The Brand Advantage Integrated Marketing Approach

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IS DIGITAL SIGNAGE IN YOUR FUTURE?

Effective digital signage can increase unplanned purchases by nearly 30%, according to one study. If you’re considering adding digital signage on your retail floor this year, there are seven trends you might want to consider. Brand Advantage Group offers a complete turnkey digital marketing program, including hardware and software that lets retailers add their own sales ...

WHAT’S DRIVING MOBILE AD GROWTH?

At first glance, one would think that surging mobile ad growth is being driven by increased use of smart phones. But there might be another reason: tablets. At least that’s the take of Patrick Pierra, CEO of TabTimes, a website dedicated to information about tablets. While it once made sense to combine advertising for phones and tablets ...

TRACKING: AN IMPORTANT TREND

Tracking and analysis are extremely important parts of a successful campaign or program that Brand Advantage Group builds into every project. Even something as seemingly simple as a branded apparel project. For example, a Brand Advantage Group client had a challenge: How could it have its employees order branded shirts for a major meeting without having excess inventory ...

GOOD QUESTION

We get lots of questions about the products and services we offer. Today’s question: What makes Brand Advantage Group unique? Brand Advantage Group offers marketing and supply chain management products & services. But here’s what sets us apart: Brand Advantage Group is a world-class print service company that provides customers with unsurpassed quality and service by taking the hassle ...