The Integrated Marketing Approach

Tag Search

Tags

Tag Archive: mobile

WHAT’S DRIVING MOBILE AD GROWTH?

At first glance, one would think that surging mobile ad growth is being driven by increased use of smart phones. But there might be another reason: tablets. At least that’s the take of Patrick Pierra, CEO of TabTimes, a website dedicated to information about tablets. While it once made sense to combine advertising for phones and tablets ...