WHAT’S DRIVING MOBILE AD GROWTH?
At first glance, one would think that surging mobile ad growth is being driven by increased use of smart phones. But there might be another reason: tablets.
At least that’s the take of Patrick Pierra, CEO of TabTimes, a website dedicated to information about tablets.
While it once made sense to combine advertising for phones and tablets in one statistical category, that’s no longer the case, argues Pierra. “In 2014 it won’t make any sense,” he writes. “Creatives are not the same. In many cases, even campaigns are not the same.”
Web-based advertising is one more tool for the savvy marketer to have in their portfolio. Just remember that today the word “mobile” means more than “phone,” it often may be more important to think “tablet” than “phone” when you are talking about “mobile” applications.
Brand Advantage Group can help you integrate your mobile marketing campaign with your other marketing programs. Contact us at firstname.lastname@example.org to see how this integration can strengthen your campaign.
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